Ad libbing

I developed marketing materials for a plan to coordinate a publisher's print and web advertising programs, also developing a program for promotional monthly email newsletter for advertisers. Using material from the publisher's individual annual community magazines to create a monthly composite e-magazine to be mailed to all advertisers across the companies entire magazine line. To increase communication during the year with annual advertisers, and to increase awareness of the entire line of magazines with those advertisers, encouraging ad sales from existing clients in additional community publications. Below are some of the marketing materials for the ad sales marketing kit.